“A Crucial Catch” The NFL’s Breast Cancer Awareness Campaign

This October the NFL will kick of  “A Crucial Catch” campaign. The NFL will partner with The American Cancer Society  to raise  awareness on the importance of annual mammogram screenings especially in women over the age of 40.

Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (www.NFL.com/auction), with proceeds benefitting the American Cancer Society and team charities.