The NFL has a short list of three acts they’re looking to book for the 2015 Super Bowl. Rihanna, Katy Perry and Coldplay are all on the list, but there’s a possible twist brewing. The NFL is thinking of asking performers to pay for the exposure.
During the 2014 Super Bowl telecast, viewing actually went up from 112 million viewers to 115 million during the actual game between the Seattle Seahawks and the Denver Broncos.
The Wall Street Journal reported Tuesday that the NFL had narrowed its list of 2015 performers down to the aforementioned three, and have asked at least one whether they’d consider contributing post-show tour revenue, or make another type of financial contribution. Those sources told the WSJ that the pay-to-play suggestion was not well-received.
Usually, the performer does the show for free minus travel. I think the NFL should stick with the plan they have in place. The set up works great for them as well. They benefit too from the fans of the artist who might not be football fans but tune in.