How much would you be willing to pay to for LeBron James, Kevin Durant or Kobe Bryant to tweet about you or your product? Social media sponsorship is big business.
Opendorse is a company that specializes in executing and monetizing digital and social media campaigns for athletes. They recently released the deets on the cost of sponsored tweets from various sports starts. The company estimates that a tweet from King James, who has 23.2 million followers, has the highest value of any U.S. athlete. One tweet from LeBron has a media value of $139,474.
“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
Rounding out the top five athletes are Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
Lawrence said that on average, most companies pay athletes between $1,000 and $2,500 for a single tweet.