Earlier this week in New York City, Adidas introduced it’s new apparel line, Adidas Athletics at an event featuring U.S. track star Tori Bowie, Andrew Wiggins of the Minnesota Timberwolves, Joakim Noah of the New York Knicks and performances by Metro Boomin and Fetty Wap. It was hosted by NFL analyst Keyshawn Johnson.
Adidas has it’s eye on the athleisure trend that that Nike has dominated.
The first piece is the Z.N.E. ( “Zero Negative Energy”) Hoodie, which was “specifically engineered to remove distractions and maximize athletes’ focus in the make-or-break period before they compete.” It will retail for $100.
photos via Adidas