50 Cent has inked a $78 million deal with FRIGO Revolution Wear to promote men’s underwear. The brand previously worked with former Yankees short-stop Derek Jeter and current New York Knicks player Carmelo Anthony.
“Fiddy” announced the deal on Instagram Monday, before appearing on “Late Night with Seth Meyers” to endorse the $100 briefs.
Now if he can only make his boxing promotions biz and SMS Audio pop… No shade, I think 50 is a great business man. I just don’t know whose in the market for his latest products.