Check out Evelyn Lozada’s make-up line “E” by Evelyn Lozada [photos]

Basketball Wives star Evelyn Lozada has a lot of business ventures going at the moment. The latest one she’s promoting, a cosmetics line named , “E” by Evelyn Lozada. The goal is to make the line the “go-to brand for high-performance beauty products at amazingly affordable prices.”

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Known for her shimmery eye shadow, “E” by Evelyn Lozada is heavily inspired by the trendsetting beauty and style that Lozada possesses on screen. “E” by Evelyn Lozada features a collection of professional shadow palettes that Lozada uses to create her own looks.

The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.

You’ll be able to grab all the pretty online at