The Lakers have taken a page out of the “new NBA” handbook and started an all out campaign to get Dwight Howard to return to the Los Angeles Lakers. Dwight wants to be woo’d and the Lakers are putting on the hard court press in social media and around LA with billboards asking Dwight Howard to stay and started a hash tag, #StayD12.
Anyone driven down Figueroa by @STAPLESCenter today? #STAYD12 pic.twitter.com/pC0aZbg28d
— Los Angeles Lakers (@Lakers) June 26, 2013
If you’re walking Hollywood Blvd. looking down at the stars, don’t miss the one above you. #STAYD12 pic.twitter.com/iI5DIWSb1R
— Los Angeles Lakers (@Lakers) June 26, 2013
The Miami Heat did a similar campaign for Dwyane Wade back in 2010, even creating a billboard that looked like a contract and placing it near Wade’s home. Some are mad that the Lakers are “begging” for Dwight Howard but doesn’t this move just follow what the current culture in the NBA is.
