Russell Wilson Launches “Good Man Brand” Clothing With Nordstrom

Seattle Seahawks QB Russell Wilson has launched a new clothing brand, with a goal to “change culture through fashion.”

Monday Wilson announced the launch of “The Good Man Brand” at Nordstrom. The casual menswear line was created to inspire guys to “do good” while “looking good.” The brand’s tagline is “Lead. Inspire. Live.”

Wilson and his three partners will donate $3 from every item purchased to the Why Not You Foundation with all proceeds going to inner city education programs like Friends of the Children.

Wilson also notes that he won’t be the guy in the ads. He’s sticking to his day job.