LeBron James‘ goal to takeover Hollywood like he has the NBA is progressing nicely. This week it was announced that James’ SpringHill Entertainment has reached a development deal with HBO to executive produce a comedy set in the world of hypebeast and sneaker collectors.
The untitled series will be written by Shawn Wines and Lemon Anderson. The half-hour single-camera comedy pilot “centers on two best friends and their wild employees at an up-and-coming sneaker shop outside L.A., where they take on the insane and obsessive world of sneaker culture.”
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The HBO deal comes two years after James’ and business partner Maverick Carter inked a TV and digitalcontent deal with Warner Bros. The SpringHill Entertainment portfolio also includes Starz’ “Survivor’s Remorse,” which is set to premiere its fourth season on August 20 and “The Wall,” a game show on NBC that debuted earlier this year.
Spotted at Deadline
