Kobe Bryant’s NBA career is winding down, but he’s already started planning the next phase of his career. “Business man” Kobe is coming. On Sunday, Kobe announced his new company, “Kobe Inc.” and will start by investing in existing companies to start his business portfolio.
“We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring,” Bryant said. “If it doesn’t have the limbs of the sports industry, which I understand extremely well, then I probably won’t touch it.”
Kobe’s approach, he’s not interested in endorsements, he’s interested in being hands on. He wants to participate, following in the footsteps of Michael Jordan and Magic Johnson.
His first investment, a sports drink named BODYARMOR, a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors. The company did $10 million in sales last year.