Kobe Bryant’s NBA career is winding down, but he’s already started planning the next phase of his career. “Business man” Kobe is coming. On Sunday, Kobe announced his new company, “Kobe Inc.” and will start by investing in existing companies to start his business portfolio.
Kobe’s approach, he’s not interested in endorsements, he’s interested in being hands on. He wants to participate, following in the footsteps of Michael Jordan and Magic Johnson.
His first investment, a sports drink named BODYARMOR, a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors. The company did $10 million in sales last year.
