Jay Z and Roc Nation Sports continue to work on strategic partnerships to make an impact in the sporting world. The next player “The Roc” is targeting, potential No. 1 NHL draft pick Seth Jones, according to the New York Post. Jones is the son of former NBA player and current Nets assistant coach Popeye Jones.
Seth, a defenseman for the Portland Winterhawks and Central Scouting’s top-rated North American skater, is already represented by CAA, Roc Nation’s partner. “When Seth comes to the NHL draft [in Newark, NJ] in June, his family, agents at CAA and Roc Nation are going to have a powwow to see if he’ll sign with them,” a source told The Post.
Hockey has been an area mostly devoid of black fans. If Jay and Roc Nation Sports can find away to make it more appealing through stragetic partnerships using Seth, the impact could be huge for the NHL which currently ranks last behind the four major sports leagues (NFL, NBA, MLB)
Should the 18 year old go first in the NHL draft, Not only would Jones be the first African-American, he would be the first black player from any nationality ever chosen No. 1 (most of the African-Americans in the NHL are Canadian) and only the seventh American.
