Photo by Vittorio Zunino Celotto/Getty Images Europe
Dolce & Gabbana have announced they’re adding another sports team to their endorsement portfolio. In addition to soccer clubs AC Milan and Chelsea, the high end fashion brand will now cover the bodies of “The Milano Thunder”, an Italian National Boxing team that features Olympic medalist Clemente Russo.
The team will make its debut in the World Series of Boxing, a new international tournament, that takes place in November.
The company is one of several high end brands looking to give sagging sales a boost by tapping into the sports segment. Giorgio Armani is another line who has made the foray into the sporting world, he sponsors Milan’s basketball team with his Armani Jeans brand.
When asked about the new deal, the company had this thought to share. “Sport is mainly about discipline and sacrifice and it constantly inspires our collections”
Clemente Russo
