Move over Groupon, Tracy McGrady is coming for your crown. Yup, that TMAC, the former All-star and current Atlant Hawk has launched his own daily deal website for sports.
McGrady, in partnership with Engager Media— a company that specializes in social media management for influencers — launched TMacsDeals both on the Web and on Facebook, using both platforms to offer his fans discounts on his own merchandise as well as sports-related deals from Adidas (McGrady is sponsored by the apparel company), Dick’s Sporting Goods, Best Buy, Lids, and more.
“When I started my career, the only way to interact with fans was signing autographs after a game or doing some promotional appearance,” he says. “Now I can interact with my fans instantaneously.”
The site, named the appropriate TMacs Deals, might want to invest in a better server (I haven’t actually been able to get it to load) but I’m always a big supporter of athletes capitalizing on their brand before it’s too late. Make sure you let me know if you become a consumer of TMac’s venture and how the product and deals are.