Add Steve Nash to the list of NBA players that are taking their talents to the fashion world. In an interesting business move, the Canadian All-Star is collaborating with Vancouver-based men’s brand, Indochino to produce a suit and accessories signature collection line. In addition to his designer role, Nash is also said to be an investor in the brand, naturally.
The Steve Nash Collection features a range of suits priced from $499 – $579 and ties, pocket squares and cufflinks ranging $39 – $49. Men don’t need a baller’s budget to afford the gear but they might need some of that NBA swagger to pull it off. Indochino is known for their customized apparel and Nash’s line includes six suit patterns that are made-to-measure for wearers. Pieces were designed with Steve’s busy schedule in mind. Details like polka-dot linings and a pop of color with the pop of a collar will take suits from a post-game presser to a night out celebrating a win. Limited edition pocket squares were also created to add an extra bit of flair to each ensemble.
Nash isn’t really the guy that comes to mind when I think of an NBA fashionisto but so far, I like what I’m seeing. Perhaps that’s a good thing if he’s targeting the average guy. At least it’s almost reasonably priced, in today’s economy, no matter the star status of the endorser, people are absolutely checking price tags.