Add Steve Nash to the list of NBA players that are taking their talents to the fashion world. In an interesting business move, the Canadian All-Star is collaborating with Vancouver-based men’s brand, Indochino to produce a suit and accessories signature collection line. In addition to his designer role, Nash is also said to be an investor in the brand, naturally.
Nash isn’t really the guy that comes to mind when I think of an NBA fashionisto but so far, I like what I’m seeing. Perhaps that’s a good thing if he’s targeting the average guy. At least it’s almost reasonably priced, in today’s economy, no matter the star status of the endorser, people are absolutely checking price tags.
