David Beckham’s new “bodyware” line is launching February 2nd with H&M. More exciting than the actual pieces are the photos of David modeling them. (Look, I’m a chick, I’m not exactly the target for this line. But I suspect they hope to lure women in to purchase it for their significant others with Beck’s photos)
“Working with a team has always been a key part of my life and I found that to be the same when developing this range,” Beckham said in a statement. “Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to.”
The collection consists of nine different underwear styles, including boxers, long johns, tank tops, and vests and will debut in 1,800 H&M stores worldwide. It is just the first in a series of collaborations planned between the LA Galaxy player and H&M.
Enjoy ladies!