Every year during the NBA playoffs, LeBron James enacts “zero dark 23.” That’s when he shuts down all social media, and does the unthinkable, ditches his cell phone, for the duration of his team’s playoff run.
This year he announced his departure on Instagram April 17th.
Zero dark thirty-23 activated #StriveForGreatness
A big story over the weekend centered on LeBron saying he used his wife’s phone to hit Clippers point guard Chris Paul after Saturday’s thrilling Game 7.
“I called him from my wife’s phone. He answered the phone, he was like ‘what’s up?’ I told him don’t say nothing, you’re not allowed to reply, you’re not allowed to say anything,” James said. “I told him how amazing he was and how great he was and I hung up on him, I haven’t spoken to him since, it’s the truth.”
But it looks like LeBron might be overstating that “Zero 23” shut down. Busted Coverage caught King James creeping on the gram, liking a photo on an account titled “perfect booties” this afternoon. Of course he’s since took his like back, but screen shots last forever…
Maybe he needed a pick me up after losing to the Bulls at home Monday night.
Spotted at BSO