The team has long been the third tenant at Staples Center getting third choice at home game scheduling behind the Lakers and Los Angeles Kings of the NHL. In late July Ballmer unveiled plans for a $1 billion dollar, privately funded arena in nearby Inglewood. The Clippers’ new home is scheduled to open in 2024 and will rival the Warriors’ new Chase Center as the most cutting-edge and high-tech arena in sports.
The Clippers’ face lift is getting a head start in it’s branding. For starters, limited edition merchandise and uniforms will be featured on select dates this coming season. Ty Dolla $ign will perform at halftime on Opening Night and an exclusive “Ty Dolla $ign x Clippers” merchandise will be available at the Clippers’ Team LA store.
The “City Edition” court? pic.twitter.com/Dpcj7q6ARZ
— Arash Markazi (@ArashMarkazi) October 15, 2019
Another collaboration will be visible to a national TV audience on Christmas Day. The Clippers will wear the City Edition uniforms designed by world renown East L.A. artist Mister Cartoon along with Nike. The Clippers’ logo is replaced by a black and white Old English font consistent with the artist’s style that simply reads “Los Angeles.”
Adidas and The Big 3 league had a similar look for The Enemies this summer. That team featured Gilbert Arenas.
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Virtually every change made by both the Clippers and Lakers this season has been met with applause and anticipation but the question remains, which one has the best shot at to making the finals? In a high-stakes season even the most successful offseason could be seen as a failure if the season doesn’t end with an NBA title.