Roc Nation Sports is expanding. This time it’s not a new client it’s picking up. Instead it’s becoming a player in the world of boxing.
Itskowitch most recently worked for Golden Boy Promotions as its chief operating officer from 2007 through 2013.
A few weeks back I had the opportunity to interview boxing legends Sugar Ray Leonard and Roy Jones jr. I asked both what they felt could be done to bring the sport of boxing back to the forefront. Both agreed that a large part of the problem is that kids weren’t exposed to boxers and the sport in the same way as they were before. Could Roc Nation’s involvement in the sport help to make it popular again with the youth?
