Rihanna announced as Puma’s new Creative Director

Rihanna and Puma are official! Last month I shared whispers that Rihanna and the brand were linking up. Bad Gal Riri posted photos of herself at Puma’s headquarters in Germany, announcing her position as Creative Director and global brand ambassador.



Puma CEO Bjørn Gulden explained why Rihanna was the right move.

Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.


I think this is a great collaboration. Looking forward to seeing what comes out of it.