Kanye West is an innovator. Dropping a new diss track on New Year’s Eve may not seem all that new, but one that is primarily a Nike diss is.
???????????? YEEZY YEEZY YEEZY NEW SONG ABOUT TO DROP #FACTS ????????????
— Kim Kardashian West (@KimKardashian) December 31, 2015
“FACTS” is Yeezy’s latest musical foray. The track is reportedly produced by Metro Boomin – Future’s producer. It’s full of references you’ll be familiar with, like a hook that says, “Yeezy, Yeezy, Yeezy just jumped over Jumpman – a clear reference to not only Drake and Future’s “Jumpman,” which is a song Metro also helped craft. He also says he went platinum with that release without an album. That’s a reference to the release of his Adidas Yeezys this week.
Kanye also says if Nike didn’t have Drake, they wouldn’t have anything. And this line that is sure to get some people in an uproar, that says Nike “treats their employees like slaves, gave LeBron a billy not to run away.”
I worked at Nike for four years, I never felt like a slave… but I guess those are Ye’s left over feelings from his collaboration with them. Yeezy also throws in a Steve Harvey Miss Universe punch line and the “fact” – you see what I did there – that Kim’s latest app “Kimojis” shut down the app store and “we” made a million a minute. That likely means it was recorded in the last two weeks.
— Jill Munroe (@StilettoJill) December 21, 2015
Lakers Nick Young is probably starting 2016 off on an unimaginable high since his idol gave him a shout out on the track. Young just mentioned how Jordan sending a message to Kobe on the jumbotron in Charlotte was the same as Ye shouting out Swaggy… Dream big kids, it could happen
Ready to judge the track for yourself? Head over to Kanye’s Soundcloud to hear FACTS
Man can't nobody tell @NickSwagyPYoung nothing now lol
— Julius Randle (@J30_RANDLE) January 1, 2016
You ain't never lied going into the New year to lmaoo https://t.co/72wAxe84BH
— Jordan Clarkson (@JClark5on) January 1, 2016