Throughout his NBA career, Shaquille O’Neal always made it a point to dabble in business ventures that could be considered off the beaten path. Naturally that continues into his post career life. His latest move, get ready for “Luv Shaq” vodka.
Luv Shaq is sugar- and gluten-free and will also cash in on the flavored vodka craze with plans for a coconut flavor. The bottle will represent the big diesel featuring an image of O’Neal with giant wings. The libation is being produced by Drew Adelman, founder of Devotion Vodka, and is targeting current fav and Diddy endorsed “Ciroc.”
Meanwhile, Jay Z is releasing a new cognac, D’ussé. I fully expect cognac’s to be the next wave in adult beverages because of this.