Russell Westbrook is the new Creative Director for True Religion Denim

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Fashion King and Oklahoma City Thunder All-Star Russell Westbrook has added a new brand to his growing portfolio of endorsements. Russ is now campaign creative director for True Religion.

You’ll be able to check out some of Russ’ influence during NBA All-Star weekend in New York next week.

Westbrook will pop by the True Religion store (conveniently located across the street from Barclays Center) on February 14 and star in a TV spot that will air during broadcasts of All-Star events and at Madison Square Garden.

Russell is signed to the Jordan brand, has his own eyewear line and dropped a capsule collection with Barney’s