Muhammad Ali & 3-year old grandson, Curtis Conway Jr. featured in Louis Vuitton ad [photo]

One of the originators of style and bravado in the sports world, the legendary boxer, Muhammad Ali is now bringing his cool factor to the Louis Vuitton brand.

Ali and his 3-year old grandson, Curtis Muhammad Conway Jr. posed for the ad in the back yard of his Phoenix home. Conway jr’s parents are Ali’s daughter, women’s boxing star, Lalia Ali and former NFL player, Curtis Conway.  Ali is representing the ‘Core Values’ campaign — accomplished people who’ve done more than just posed for ads for fancy products. Shot by famed photographer, Annie Leibowitz, the campaign will also spotlight other politicians, athletes and musicians.