Who else but Jay Z can disrupt the NBA finals for a whole three minutes to not only highlight his his partnership with Samsung but also announce his new album, “Magna Carta Holy Grail.” Check the commercial that features some of the top producers in the game; Rick Rubin, Timbaland, Swizz Beats and Pharrell Williams.
Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month.
For Jay-Z, the deal is a precious advertising opportunity and gives him $5 million in sales before the album is even released. The agreement signals the increasing importance of corporate sponsors to the music industry, which has seen sales tank over the past decade.
Illuminati? Platinum before it even hits the streets.