Jason Collins marches in Boston’s Pride parade repping Nike’s “Be True” campaign [video]


Former Celtic Jason Collins recently came out to the world. His former college roommate, Congressman Joe Kennedy participated in Boston’s 43rd annual Pride parade on Saturday, June 8th. Rocking a Nike hashtaged rainbow shirt with the statement, #Be True emblazoned across the front, Nike has launched the campaign to celebrate the achievements of the New York City, San Francisco and Portland communities as progressive leaders of LGBT lifestyle and community.