During the NBA draft, Footlocker and Under Armor released a series of commercials featuring the Denver Nuggets lottery pick, Emmanuel Mudiay.
The theme of the spots is, “things change after the draft.” To illustrate the point, the commercials feature Mudiay doing things like; offering his mother a gift before the draft, an edible fruit arrangement and after, keys to a new home. Another spot featured him taking a phone call and referring to his brother as his branding consultant and head of business development after the draft.
Got to to turn tv off after that commercial…
— Andre Iguodala (@andre) June 26, 2015
While most of us, young African American men, do buy our mothers houses when drafted, it isn’t out of obligation which is the perception…
— Andre Iguodala (@andre) June 26, 2015
However, i will say there is underlying pressure from our community to meet these expectations….
— Andre Iguodala (@andre) June 26, 2015
Commercial was a little distasteful to me…
— Andre Iguodala (@andre) June 26, 2015
Wtf!???
— Andre Iguodala (@andre) June 26, 2015
Now we hiring our family…
— Andre Iguodala (@andre) June 26, 2015
