Can a man really claim to be “King” if he’s not expanding his empire? LeBron James has announced his latest business venture as he continues to expand the business side of things (we’ll see if the Basketball side can catch up in the next few days)
King James will be partially bankrolling a luxury lifestyle concept store called “Unknwn” that’s slated to open in Miami this fall.
I’m hard on James marketing ventures at times but you can’t knock them from trying to seize the opportunities open to them and not following the exact “Jordan Brand Blueprint”
