Khloe Kardashian’s All Star Plan for Lamar

We’ll see how much it pays off having the Kardashians backing your All-Star campaign. While other NBA guys are making viral videos or simply letting the teams do their promotion, Lamar has utlized the Power of K.

Khloe called about 100 fans yesterday. Do we think it’ll help? Starters will be announced on TNT this week.