One of Mark Cuban’s strong suits as owner of the Dallas Mavericks has been the emphasis and creativity he puts behind the team’s marketing efforts.
Caron Butler has been known for his energy as well as a love of the caffeinated beverages. (Mountain Dew was his drink of choice when he was on the Lakers). Cuban decided to play off of this and create an energy drink spot for “Tuff Juice”
The Mavericks are doing quite well this season. They currently hold 2nd place in the Western Conference with a record of 24-6. But the actual season is never the Mavs problems. Post season is where they fail.