Categories: The Life

Monster suing Dr. Dre and Jimmy Iovine over Beats

Biggie said it, “more money, more problems.” Dr. Dre and Jimmy Iovine should still be celebrating the sale of “beats by Dre” to Apple. But Monster has filed a lawsuit claiming Beats electronics stole their technology, and added a better marketing plan.

The suit claims that rapper Andre “ Dr. Dre” Young and music mogul Jimmy Iovine conspired to steal the audio engineering that Monster built for the Beats headphones, which were a joint project. The suit alleges that Monster, not Beats, was primarily responsible for designing the headphones, and after Dre and Iovine severed ties with Monster, they tried to wipe away Monster’s role in Beats’ success. It adds that beyond Dre’s status as a celebrity, his “main contribution was to bless Monster’s headphones when he exclaimed: ‘That’s the shit!’”

Monster and Beats severed ties in 2012. Monster went on to try to recreate the magic with their own brand of headphones, and we know what Jimmy and Dre have done since.
Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

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Jill Munroe
Tags: Dr. DreJimmy Iovinetech Luva
10 years ago

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