Categories: The Life

LeBron Inks $15 Million To Expand His Sports Entertainment Studio

LeBron James continues to make savvy moves, navigating the cross section of sports and entertainment. LeBron and business partner Maverick Carter’s SpringHill Productions created athlete lifestyle project, “uninterrupted” has received a multi-million dollar boost from Warner Bros.

Turner and Warner Bros. have invested $15.8 million into the project per The Hollywood ReporterUninterrupted gives select athletes the opportunity to create video content that focuses on the “away from the game” aspects. It appears on the Turner owned Bleacher Report. The site averages 50 million views per month.  

The cash flush from the studio was provided with the goal of creating content around the lifestyle of professional athletes across all platforms, including mobile, web and social plus television and film.

This venture is why LeBron James recently purchased a new home in Brentwood – a California suburb.

In addition to the video content for Bleacher Report, the plans are to also produce these projects for 2016.

  • Dear Football: The 2015 Elite 11 Story, a documentary series about the nation’s top high school quarterbacks
  • 5th Quarter Club, an interview series in which recently retired NBA great Steve Nash interviews other retired athletes
  • The Gronks  an animated comedy series about the life of the NFL star, who describes it as “a Family Guy-type of show.” For Gronkowski

And this December, a five-part special that will air entirely on Facebook, using 360 technology will be Striving for Greatness, a five-episode series featuring an inside look at King James as he prepared for his 13th NBA season.

Spearheading the project along with LeBron is his business partner Maverick Carter. This fall Carter lectured at Harvard Business School about UnInterrupted. Four years ago a case study was done by HBS on LeBron’s second career as sports marketing endorser.

The link between athletes and the world of entertainment is a subject I cover in my book, PostGame Pass: access into “the life” which is available on Amazon and Barnes and Noble.

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

Share
Published by
Jill Munroe

Recent Posts

‘Reasonable Doubt’ Season 2 Hulu Tackles Friendship, Power & Secrets | Exclusive with Raamla Mohamed & Emayatzy Corinealdi

Hulu's *Reasonable Doubt* highly anticipated second season delivers a complex mix of courtroom drama, personal…

2 weeks ago

Frasier Reboot Season 2: How Olivia, Eve, and Roz Redefine Strong Female Characters | Watch on Peacock

The *Frasier* reboot on Peacock returns for its second season, bringing back the beloved character…

3 weeks ago

Puff Daddy, Hugh Hefner, and 70s Rock Icons: Two Sides of the Same Coin?

The lifestyles of music and media moguls, from rock stars of the 1970s to hip-hop…

4 weeks ago

Zoë Kravitz on Directing ‘Blink Twice’: Exploring Paradise, Danger, and Feminist Themes

Zoë Kravitz on Directing 'Blink Twice': Crafting Tension in Paradise Zoë Kravitz has stepped behind…

4 weeks ago

Diddy’s Explosive New Lawsuits: Drugging, Assault, and Voodoo Tattoo Connection

Sean "Diddy" Combs has found himself at the center of a storm, with new allegations…

4 weeks ago

“Seeking Mavis Beacon:” A Cultural Icon Who Was Never Real

The mystery behind Mavis Beacon, the face of the beloved 1980s typing software, has intrigued…

2 months ago

This website uses cookies.