Categories: The GM's Suite

Some NBA Owners Want “Multiple Rights” Clauses Added To NBA New CBA

The NBA owners are really trying to hit the players from every angle. Some of the owners are thinking about imploring an approach that’s a popular contract structure in the music industry.

The “360” or “multiple rights” deal.

In a 360 deal, the label receives a percentage of the earnings from ALL of an act’s money generating activities instead of just record sales. Things like concert revenue, merchandise sales and endorsement deals. The NBA’s purposed version of this:

NBA.com’s David Aldridge said there are owners who frequently speak of “being tired of making these guys rich” and are even contemplating asking for more, such as including income the players receive from their commercial endorsements and sponsorship money into the BRI pot — the theory being the players wouldn’t become famous and able to make such deals if not for the NBA infrastructure that puts them on television and other media.

That means all those Nike, Under Armour and luxury watch deals would be fair game for the owners under BRI (basketball related income). Iteresting, once again the owners want to be saved from a monster they helped create. This would be the NFL’s model on steroids. I can’t see that happening though.

Another note about the label/artist 360 deals. In exchange for getting a bigger piece of the pie, the labels say they will commit to promoting the artist for a longer period of time and will actively try and develop new opportunities for them (that explains all those cross promotions). I wonder if the league will pick up on that aspect of it.

 

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

Share
Published by
Jill Munroe

Recent Posts

Jay-Z Added to Diddy’s Assault Lawsuit; Tyrod Taylor vs. Draya Michele

On the latest episode of RSVP with Jill Munroe, we get into the latest swirl…

2 weeks ago

Drake Goes Full Karen + Kendrick Lamar’s GNX Rules Billboard

The past week has been a whirlwind of drama and dominance in the culture, and…

3 weeks ago

Why the NBA is Flopping in the Ratings Race: Blame the NFL, Beyoncé, and a Tricky Playbook

The NBA's Ratings Woes: Why 2024 is Looking Like a Dunk Gone Wrong The 2024…

4 weeks ago

 Turkey, Touchdowns, and the Tea: Your Ultimate Guide to the 2024 Thanksgiving NFL Games

Thanksgiving is all about family, food, and football—and let’s be honest, the drama that comes…

4 weeks ago

‘Reasonable Doubt’ Season 2 Hulu Tackles Friendship, Power & Secrets | Exclusive with Raamla Mohamed & Emayatzy Corinealdi

Hulu's *Reasonable Doubt* highly anticipated second season delivers a complex mix of courtroom drama, personal…

2 months ago

Frasier Reboot Season 2: How Olivia, Eve, and Roz Redefine Strong Female Characters | Watch on Peacock

The *Frasier* reboot on Peacock returns for its second season, bringing back the beloved character…

2 months ago

This website uses cookies.