Categories: The GM's Suite

Miami Heat has the “most loyal” fans in the NBA

I am an information junkie. I love research, gathering facts and forming a hypothesis. But I also am a realest and understand that sometimes information can’t necessarily be taken at face value. Need an example? According to a recent Forbes piece, the Brand Keys Sports Fan Loyalty Index shows that Miami Heat fans are the most loyal fans in the NBA.

Yes those Heat fans that frequently leave the arena half empty. In a sports town that prior to LeBron showing up routinely gave the Miami Dolphins more love than their NBA team. I’d venture to say even the collegiate basketball team at “The U” had more loyalty. However, that’s MY opinion, now let’s get the deets on how they came to this conclusion and check out the top 5 teams. For the record, neither of my teams are located in those slots. They rank the fans in 4 key areas;

  • Pure Entertainment – the Heat absolutely provide that. Especially this season
  • Authenticity
  • Fan bonding
  • History and tradition

the Brand Keys Sports Fan Loyalty Index will remember that it was designed to help professional sports team management identify what drives fan loyalty in their home and national markets, with insights that enable league and team management to identify areas, particularly the emotional ones, that need strategic brand coaching.

So gauging emotional connections by interviewing the fan base and comparing that year to year. I’ll say this about the Heat, it’s easy to love a winner. :giggle:

Check out the top 5 and the bottom 5.

Top-5- 2013                                 2012

1. Miami Heat                                 (#6)

2. San Antonio Spurs                    (#1)

3. New York Knicks                       (#10)

4. Boston Celtics                            (#2)

5. Oklahoma City Thunder/

Brooklyn Nets                                (#5 and #14)

 

Bottom-5 2013                          2012

30. Charlotte Bobcats                   (#30)

29. Sacramento Kings                   (#29)

28. Minnesota Timberwolves      (#27)

27. Washington Wizards              (#26)

26. Cleveland Cavaliers                (#22)

The NBA as a whole ranks third of the major four leagues as far as fan satisfaction and support. The NFL is first, Baseball and the MLB is second with the NHL coming in last.

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

Share
Published by
Jill Munroe

Recent Posts

‘Reasonable Doubt’ Season 2 Hulu Tackles Friendship, Power & Secrets | Exclusive with Raamla Mohamed & Emayatzy Corinealdi

Hulu's *Reasonable Doubt* highly anticipated second season delivers a complex mix of courtroom drama, personal…

1 month ago

Frasier Reboot Season 2: How Olivia, Eve, and Roz Redefine Strong Female Characters | Watch on Peacock

The *Frasier* reboot on Peacock returns for its second season, bringing back the beloved character…

1 month ago

Puff Daddy, Hugh Hefner, and 70s Rock Icons: Two Sides of the Same Coin?

The lifestyles of music and media moguls, from rock stars of the 1970s to hip-hop…

2 months ago

Zoë Kravitz on Directing ‘Blink Twice’: Exploring Paradise, Danger, and Feminist Themes

Zoë Kravitz on Directing 'Blink Twice': Crafting Tension in Paradise Zoë Kravitz has stepped behind…

2 months ago

Diddy’s Explosive New Lawsuits: Drugging, Assault, and Voodoo Tattoo Connection

Sean "Diddy" Combs has found himself at the center of a storm, with new allegations…

2 months ago

“Seeking Mavis Beacon:” A Cultural Icon Who Was Never Real

The mystery behind Mavis Beacon, the face of the beloved 1980s typing software, has intrigued…

2 months ago

This website uses cookies.