Categories: The GM's Suite

Kobe Bryant Purchases Stake In “BODYARMOR” Sports Drink

Kobe Bryant’s NBA career is winding down, but he’s already started planning the next phase of his career. “Business man” Kobe is coming. On Sunday, Kobe announced his new company, “Kobe Inc.” and will start by investing in existing companies to start his business portfolio.

“We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring,” Bryant said. “If it doesn’t have the limbs of the sports industry, which I understand extremely well, then I probably won’t touch it.”

Kobe’s approach, he’s not interested in endorsements, he’s interested in being hands on. He wants to participate, following in the footsteps of Michael Jordan and Magic Johnson.

His first investment, a sports drink named BODYARMOR, a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors. The company did $10 million in sales last year.

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

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Jill Munroe
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