Categories: The GM's Suite

Kobe Bryant Purchases Stake In “BODYARMOR” Sports Drink

Kobe Bryant’s NBA career is winding down, but he’s already started planning the next phase of his career. “Business man” Kobe is coming. On Sunday, Kobe announced his new company, “Kobe Inc.” and will start by investing in existing companies to start his business portfolio.

“We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring,” Bryant said. “If it doesn’t have the limbs of the sports industry, which I understand extremely well, then I probably won’t touch it.”

Kobe’s approach, he’s not interested in endorsements, he’s interested in being hands on. He wants to participate, following in the footsteps of Michael Jordan and Magic Johnson.

His first investment, a sports drink named BODYARMOR, a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors. The company did $10 million in sales last year.

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

Share
Published by
Jill Munroe
Tags: Kobe Bryant

Recent Posts

‘Reasonable Doubt’ Season 2 Hulu Tackles Friendship, Power & Secrets | Exclusive with Raamla Mohamed & Emayatzy Corinealdi

Hulu's *Reasonable Doubt* highly anticipated second season delivers a complex mix of courtroom drama, personal…

1 month ago

Frasier Reboot Season 2: How Olivia, Eve, and Roz Redefine Strong Female Characters | Watch on Peacock

The *Frasier* reboot on Peacock returns for its second season, bringing back the beloved character…

1 month ago

Puff Daddy, Hugh Hefner, and 70s Rock Icons: Two Sides of the Same Coin?

The lifestyles of music and media moguls, from rock stars of the 1970s to hip-hop…

2 months ago

Zoë Kravitz on Directing ‘Blink Twice’: Exploring Paradise, Danger, and Feminist Themes

Zoë Kravitz on Directing 'Blink Twice': Crafting Tension in Paradise Zoë Kravitz has stepped behind…

2 months ago

Diddy’s Explosive New Lawsuits: Drugging, Assault, and Voodoo Tattoo Connection

Sean "Diddy" Combs has found himself at the center of a storm, with new allegations…

2 months ago

“Seeking Mavis Beacon:” A Cultural Icon Who Was Never Real

The mystery behind Mavis Beacon, the face of the beloved 1980s typing software, has intrigued…

2 months ago

This website uses cookies.