Add Knicks superstar Carmelo Anthony to the list of jocks doing that whole athlete/businessman hybrid. Anthony has announced a new partnership that not only has him in the role of endorser but also an Executive Vice President with the company.
POWERCOCO is an electrolyte sports drink with a coconut water hydration base. Two of the hottest product fads over the last couple of years are energy drinks and coconut water. Makes sense Melo would make the jump.
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