Categories: In the Bleachers

A Day In The Life Of Basketball Wives Star Jennifer Williams [Video]

I respect Basketball Wives star, Jennifer Williams business hustle. She came into the show with Flirty girl fitness and has since launched her lip gloss line, Lucid. Part of good branding -yes, the word is overused but that doesn’t mean it’s incorrect- is defining what your brand represents.

I’m assuming the point in releasing this video, A day in the life: Jennifer Williams, was to further establish Jennifer’s brand outside of the reality show. But after watching it, I feel like I don’t know anything different or gain further insight into her, her business acumen etc.

A Day in the Life: Jennifer Williams from Elephilms on Vimeo.
 

If she’s trying to make her mark outside of the show, she’s going to have to come with something more substantial. Photo shoots, shopping and partying. Yep, that’s a side of Jennifer I’ve never seen. It’s like B-roll from the show they deemed not exciting enough to air. Strategic branding, lean about it, apply it. If there’s a bigger picture here, the rollout isn’t working.

Season 4 shooting is underway. Yes all your favorites are back. No word yet on who the newest “rival” will be.

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

Share
Published by
Jill Munroe

Recent Posts

‘Reasonable Doubt’ Season 2 Hulu Tackles Friendship, Power & Secrets | Exclusive with Raamla Mohamed & Emayatzy Corinealdi

Hulu's *Reasonable Doubt* highly anticipated second season delivers a complex mix of courtroom drama, personal…

1 month ago

Frasier Reboot Season 2: How Olivia, Eve, and Roz Redefine Strong Female Characters | Watch on Peacock

The *Frasier* reboot on Peacock returns for its second season, bringing back the beloved character…

1 month ago

Puff Daddy, Hugh Hefner, and 70s Rock Icons: Two Sides of the Same Coin?

The lifestyles of music and media moguls, from rock stars of the 1970s to hip-hop…

2 months ago

Zoë Kravitz on Directing ‘Blink Twice’: Exploring Paradise, Danger, and Feminist Themes

Zoë Kravitz on Directing 'Blink Twice': Crafting Tension in Paradise Zoë Kravitz has stepped behind…

2 months ago

Diddy’s Explosive New Lawsuits: Drugging, Assault, and Voodoo Tattoo Connection

Sean "Diddy" Combs has found himself at the center of a storm, with new allegations…

2 months ago

“Seeking Mavis Beacon:” A Cultural Icon Who Was Never Real

The mystery behind Mavis Beacon, the face of the beloved 1980s typing software, has intrigued…

2 months ago

This website uses cookies.