New Lebron Nike Spot “Rise”

I have a passion for the Nike Brand! Quality products plus the fact there are very few brands that match Nike’s marketing moxie. Placed in the position of having to market a “New” less “likable” Lebron, I think their approach and execution was flawless. All the boxes were checked, him going Hollywood, Abandoning the city of Cleveland and the Cavs organization, even his decision to involve his friends so heavily in his business dealings.

A great fusion of all the voices working against Lebron with a reminder of what the bottom line is in all of it.

Including a reference to the famous Charles Barkley spot “I am no a role model” GENIUS! And the doughnut bite, HILARIOUS! Just an all around well executed effort. Kudos to Nike and Wieden+ Kennedy

Here’s a little throwback footage of that commercial!

Jill Munroe

Jill Munroe is a Los Angeles-bred entertainment journalist, producer, and host. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists LA. Follow her socials @StilettoJill or visit JillMunroe.com. Catch her live M-F on KBLA Talk 1580 from 6PM to 7PM.

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