Linsanity official begins for the Houston Rockets

photo via Houstonrockets.com

The Houston version of Lisanity part deux officially began on Thursday as Jeremy Lin was reintroduced to the media. The Knicks opted to let the marketing whirlwind go, now we see if it was the system, a fluke or flat out talent that caused all the hoopla last season.

Lin also appears to be taking his new spokesman role to heart. A slim-fitting black pinstriped suit paired with a skinny tie. Trendy enough but not overkill.

Check out the homepage from HoustonRockets.com. Let’s not pretend the marketing aspect of this isn’t HUGE. The Rockets are reaching out to a fanbase they partially lost when Yao Ming.

Photo via Darren Rovell

 

Remember if it weren’t for the Rockets cutting Lin last season, he never would’ve ended up with the Knicks. In a way, it makes sense they had to overpay to get him back.

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

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