Rihanna Drops Video For BBHMM

Sunday night we saw Rihanna causing a stir at the BET awards with several marketing stunts to promote the release of her new video, BBHMM.

Rihanna dropped the visuals for B*tch Better Have My Money at Midnight Wednesday night, to say it’s not safe for work is an understatement.

The video contains kidnapping, torture and nudity, plus a surprise reveal at the end of the 7 minute clip.

 

**Spoiler**

Ri kidnaps and tortures an “accountant’s wife.” If you recall, Rihanna sued her accountants in 2012 for “gross mismanagement.”

The video also is Bad Gal Riri’s first time directing. She said the concept came to her eight months ago.

 

On Wednesday, Rihanna was crowned as the most successful digital artist in terms of single downloads and streams, according to new figures from the Recording Industry Association of America (RIAA). Rihanna has accumulated more than 100 million gold and platinum song certifications, making her the only artist to ever break the 100 million mark.

Tidal held a fan event for the screening in LA Wednesday night.

Don’t act like you forgot…