Maverick Carter Kind Of Confirms LeBron James’ Billion Dollar Nike Deal

Kanye said a billion. So a billion.
[Maverick smiles and points one finger skyward.]

Holy sh*t.
Yeah. It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.

Check out the full piece, it gives a lot of insight into the thought process LeBron makes as brand.

For example, Maverick breaks down the reasons why LeBron doing the movie “Trainwreck” last summer was a no-lose scenario.

When we were thinking about doing “Trainwreck”, I asked myself, What’s the downside? The downside is LeBron does a movie, he’s bad at it, and everyone goes:He’s bad in a movie. But he’s still the best basketball player in the world. Also, it wasn’t his movie. He’s not on the poster. He didn’t have to carry the weight. Nobody was saying, I’m going to see LeBron’s movie.

If James Harden is signing $200 million deals with Adidas, surely King James is worth a billi, right?