Categories: The GM's Suite

Mark Wahlberg & Diddy partner to launch AQUAhydrate

Are you ready for the next merger of Sports and Entertainment? Business mogul Sean “Diddy” Combs and actor/producer Mark Wahlberg have announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate.

The new  arrangement will have Diddy and the ex- Markie Mark overseeing the business strategy along with CEO John Cochran, formerly President of Fiji Water. The brand has already inked an official partnership with the Los Angeles Clippers.

AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product’s combination of performance-grade electrolytes and a higher pH level of 9+

Expect a heavy social media push. Diddy has demonstrated with his Ciroc brand that he can spark movements via social media. Diddy created a movement with Ciroc via Twitter. He even gave it a crew name, “Ciroc Boys.” Mixing that with Mark Wahlberg’s Hollywood connects should be an interesting connection.

Example A:

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

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Jill Munroe

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