Categories: The GM's Suite

Jay Z and Roc Nation Sports targeting African-American potential No. 1 NHL draft pick Seth Jones

Jay Z and Roc Nation Sports continue to work on strategic partnerships to make an impact in the sporting world. The next player “The Roc” is targeting,  potential No. 1 NHL draft pick Seth Jones, according to the New York Post. Jones is the son of former NBA player and current Nets assistant coach Popeye Jones.

Seth, a defenseman for the Portland Winterhawks and Central Scouting’s top-rated North American skater, is already represented by CAA, Roc Nation’s partner. “When Seth comes to the NHL draft [in Newark, NJ] in June, his family, agents at CAA and Roc Nation are going to have a powwow to see if he’ll sign with them,” a source told The Post.

Hockey has been an area mostly devoid of black fans. If Jay and Roc Nation Sports can find away to make it more appealing through stragetic partnerships using Seth, the impact could be huge for the NHL which currently ranks last behind the four major sports leagues (NFL, NBA, MLB)
Should the 18 year old go first in the NHL draft, Not only would Jones be the first African-American, he would be the first black player from any nationality ever chosen No. 1 (most of the African-Americans in the NHL are Canadian) and only the seventh American.
Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

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