High Fashion In The Boxing Ring

Photo by Vittorio Zunino Celotto/Getty Images Europe

Dolce & Gabbana have announced they’re adding another sports team to their endorsement portfolio.  In addition to soccer clubs AC Milan and Chelsea, the high end fashion brand will now cover the bodies of  “The Milano Thunder”, an Italian National Boxing team that features  Olympic medalist Clemente Russo.

The team will make its debut in the World Series of Boxing, a new international tournament, that takes place in November.

The company is one of several high end brands looking to give sagging sales a boost by tapping into the sports segment. Giorgio Armani is another line who has made the foray into the sporting world, he sponsors Milan’s basketball team with his Armani Jeans brand.

When asked about the new deal, the company had this thought to share. “Sport is mainly about discipline and sacrifice and it constantly inspires our collections”

Clemente Russo

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

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