Beyoncé Launches Ivy Park

“Ok ladies now let’s get in Formation.” I’m sure you won’t have to tell the BeyHive twice as we not only are readying ourselves for a new Beyoncé album, King Bey dropped visuals for her new active wear line, Ivy Park.

“Ivy Park is merging fashion-led design with technical innovation, creating a new kind of performance wear: modern essentials for both on and off the field,” per the official site.

At least one existing active wear brand believes Bey took inspiration from their products to create her line. LuluLemon had a little to say on Twitter. Hope the Hive doesn’t ravage their mentions too badly.