Categories: The GM's Suite

Beyoncé drops new Pepsi commercial [video]

Jay Z and his wife Beyoncé have kept the digital sphere buzzing this week. First the announcement that Jay was making his foray into the sports agency business. He’s already signed his first player in Yankees Robinson Cano. Next up Beyoncé unleashes her new Pepsi campaign. Like many artist that have formed recent partnerships, Beyoncé has taken creative control and is filtering the Pepsi brand through a Beyoncé lens. Check out the new spot which takes you back through King B’s musical history, leading you to the message to “embrace your past, but live for now.”

 

You also get a snippet of her new single, “Grown Woman.” Beyoncé will also be launching a special can that won’t be available for purchase in stores but will be at certain Pepsi sponsored events. In addition to all of that, Beyoncé will play a role in the “Pepsi Creative development Fund” which will encourage consumers to create their own content. Think back to the Super Bowl performance that featured fans. It’s all about Mr. & Mrs. Carter this summer, you ready?

Jill Munroe

Jill Munroe is a Los Angeles-based host, producer, and writer. You can find her work on sites such as FoxSports.com, EURweb.com, and MSN.com. Munroe is a current member of the African-American Film Critics Association and the National Association of Black Journalists. Munroe has also been a frequent guest on ESPN radio and Yahoo Sports. In 2015, Munroe released her first book, "PostGame Pass: access into "the life" JillMunroe.com

Share
Published by
Jill Munroe

Recent Posts

‘Reasonable Doubt’ Season 2 Hulu Tackles Friendship, Power & Secrets | Exclusive with Raamla Mohamed & Emayatzy Corinealdi

Hulu's *Reasonable Doubt* highly anticipated second season delivers a complex mix of courtroom drama, personal…

1 month ago

Frasier Reboot Season 2: How Olivia, Eve, and Roz Redefine Strong Female Characters | Watch on Peacock

The *Frasier* reboot on Peacock returns for its second season, bringing back the beloved character…

1 month ago

Puff Daddy, Hugh Hefner, and 70s Rock Icons: Two Sides of the Same Coin?

The lifestyles of music and media moguls, from rock stars of the 1970s to hip-hop…

2 months ago

Zoë Kravitz on Directing ‘Blink Twice’: Exploring Paradise, Danger, and Feminist Themes

Zoë Kravitz on Directing 'Blink Twice': Crafting Tension in Paradise Zoë Kravitz has stepped behind…

2 months ago

Diddy’s Explosive New Lawsuits: Drugging, Assault, and Voodoo Tattoo Connection

Sean "Diddy" Combs has found himself at the center of a storm, with new allegations…

2 months ago

“Seeking Mavis Beacon:” A Cultural Icon Who Was Never Real

The mystery behind Mavis Beacon, the face of the beloved 1980s typing software, has intrigued…

2 months ago

This website uses cookies.