Denver Broncos QB Tim Tebow and his faith has been discussed Ad nauseam for quite sometime. His latest endorsement is with Jockey and underwear line. In a bit of “inspired” marketing, Jockey is presenting Tim’s ad with the quarterback featured not in his jockeys but a pair of jeans.
Am I missing something? Isn’t the purpose of an ad to showcase the product? Or have we reached the point where the halo effect from the surrounding conversation is enough?
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