About 10 years ago in Venice, Nike took over the “Blu House” a piece of beach front property that has a rich history in the beach community. The brand used the location as an energy center to showcase Nike in a different light. The Jordan brand is using Venice as a backdrop to do the same for the new CP3 VI.
Check out this Jumpman video that offers a new interpretation on the famous Jordan “Frozen moment” spot which aims to show you a live version of how Chris Paul “Cut through LA.”
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