Carmelo Anthony celebrates his Isotonix for Champion launch with Yacht event [photos]

Lala Anthony isn’t the only one in the family with a brand association with Market America. Carmelo Anthony has his Isotonix for Champion Blend – a supplement designed to give your body the maximum benefit from vitamins and minerals. Melo hosted a launch event in New York aboard a yacht and of course his wife Lala and Knicks teammates were in attendance. Marcus Camby, J.R. Smith, Jason Kidd and wife Porchla, Iman Shumpert and Ronnie Brewer were on hand. Scottie Pippen, actress Taraji P. Henson and Tommy Hilfiger also made it out to support and Baron Davis served as DJ for the event.

I’m on the west coast, so a yacht party in late October seems perfectly acceptable to me but is it realistic for those on the East Coast? To check out more photos from the event, hit up Beyond The Buzzer